Thesis Couture: High heels hurt less with better design
Dolly Singh, Founder & CEO of Thesis Couture, sits in the hot seat for a fun 60 Second CEO round!
The former employee of Elon Musk’s Space X is aiming to send shock waves through the $40 billion-a-year shoe industry with her line of Thesis Couture stilettos. The high-performance heels have been created by a team of designers, engineers, doctors — and a rocket scientist and astronaut, no less — and promise to be more comfortable than other high heels on the market.
In January, Thesis Couture will conduct trunk shows with a prototype in New York, Los Angeles and San Francisco at which customers can try on the shoes and place orders for the debut collection. Trunk show dates have not been finalized.
Thesis Couture, Los Angeles, California
The name Thesis Couture, by the way, derives from her belief that her thesis about the new shoe design is a defensible theory. Take that, Stone Age foot wraps. In the 1950s, aerospace engineers pioneered passenger jets. In the 1960s, they helped America win the space race. And today, they are finding ways to stick the landings on some of the first reusable rockets . But Dolly Singh, a former head of talent at SpaceX, wants to bring their expertise back to Earth in a surprising fashion. The founder and CEO of Thesis Couture , a Los Angeles-based startup launched in 2013, Singh is hoping to put Space Age smarts into women’s footwear, because while rocket technology has taken off over the years, walking in heels is as painful as ever. Those extra inches on the back end put extra stress on joints, shorten heel chords and can cause long-term back pro... Former Head of Talent at SpaceX, Dolly Singh, the Founder and CEO of Thesis Couture; a fashion technology company based in Los Angeles, California. Thesis has brought together a remarkable team of technologists and experts from fashion, architecture, medicine and engineering to reinvent the iconic stiletto. Check out this AWESOME boss lady.Thesis Couture is still prototyping the shoe, so the design and materials aren't finalized yet, but the company expects to make 1,500 shoes available for pre-order this fall for about $900, with future versions of the shoe starting at $350. For now, women sick of keeping their purses stocked with Band-Aids and Dr. Scholl's can sign up on the company's website to be notified when the first pairs are in — we'll also be road-testing a pair and will report back here.With her sights set on reinventing the heel for the modern woman, we spoke with Singh about why she created Thesis Couture and about her forthcoming debut collection.Working with Thesis Couture to create their high-performance stiletto is just one of many partnerships that Parkes is involved in at , a high-technology fashion and textiles research and development space where she serves as fashion technologist and CTO. The combined manufacturing innovation center, fashion incubator, and accelerator space brings together hundreds of innovators in both the fashion and technology industries—inspiring collaboration and creation, much like the Media Lab where Parkes spent more than six years earning her MIT degrees.